Project
Overview
TAG Partners online store was overdue for a refresh. The current store is built on a legacy code and old platform with a hard to search navigation. The sales have been stagnant for years with customers complaining with how outdated the website looks. The process involved finding a CMS/SaaS platform with built in Web 2 Print (W2P) and other robust features. Upon launch, sales increase by over 200% in first few months.
Old Site Design
Old Site Product Page
Navigation
Redesign
We determined early on that the old navigation was very confusing and disjointed and needed a redo.
First, our team determined to have the products categorized by agency type. Followed by organized the products by disease, promotional, seasonal, and forms respectively.
Then the products were organized by printed material type starting with flip charts due to it being the company’s most popular product followed by it’s next most popular and budget friendly option, quick start guides.
Built in Lucidpress
Product
Thumbnail
Design
Using existing design mockups, I added our current product designs, to appear more dimensional and visual appealing. The neutral texture background allows the products to pop out the background
Guidelines for Hospice Admission Flip Charts
Guide to Blood Pressure Rack Card
What is Hospice Marketing Brochure
Hospital to Hospice Booklet
Nurses' Day Cards
Store Page
Redesign
Based on an pre-existing build in CMS template, I solely designed the category thumbnails, product images, banners, and implemented the new navigation based on TAG's design standards.
Custom
Product
Page
Using PDFlib TET software, I was able to build online custom templates. This allows customers to upload their logo and add limited information for print ready files.
Marketing Designs
Based on the needs of the marketing department. I designed a variety of social media ads and banner designs that were focused on a product or monthly medical observance.
